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How to Successfully Sell Your Automation Controls and Industrial Equipment to KR Automation

As the demand for automation controls and industrial electrical equipment continues to grow, finding the right buyers becomes crucial for businesses in this industry. One prominent player in the market is KR Automation, a company known for buying and selling new and used automation controls and equipment from all major manufacturers. In this article, we will explore how you can effectively sell your automation controls and industrial electrical equipment to KR Automation.

1. Understanding KR Automation's Product Preferences

Before approaching KR Automation with your offerings, it's essential to understand their product preferences. KR Automation specializes in buying a wide range of equipment, including:

  • Input Modules

  • Servo Motors

  • Control Valves

  • Panel Views

  • Circuit Breakers

  • Switchgears

  • Transformers

  • Power Supplies

  • Communication Adapters

  • Variable Frequency Devices

  • Input and Output modules

To increase your chances of a successful sale, ensure that the equipment you wish to sell aligns with their requirements.

2. Assessing the Condition of Your Equipment

To get the best value for your automation controls and electrical equipment, you need to assess their condition. KR Automation deals with both new and used equipment, but the condition of the items will influence the pricing. Make sure to thoroughly inspect and test the items before presenting them to KR Automation.

3. Cleaning and Refurbishing

Presenting your equipment in the best possible condition is crucial. Clean and refurbish the items if necessary, as well-maintained equipment is more likely to attract potential buyers. A little effort in refurbishing can go a long way in improving the perceived value of your products.

4. Setting a Competitive Price

Pricing your automation controls and electrical equipment competitively is vital in today's market. Research the market value of similar items to understand the prevailing rates. Consider the condition, age, and brand reputation while setting the price. Offering a competitive price will draw more interest from potential buyers.

5. Highlighting Unique Selling Points

In a competitive market, highlighting the unique selling points of your equipment can make a significant difference. Whether it's exceptional performance, energy efficiency, or specialized features, accentuate the aspects that set your products apart from others.

6. Providing Detailed Product Information

When dealing with potential buyers, it's crucial to provide detailed product information. Include specifications, technical details, and any additional accessories or parts that come with the equipment. The more transparent and informative you are, the more confident the buyers will feel about their purchase.

7. Reaching Out to KR Automation

Once you have prepared your equipment and gathered all the necessary information, it's time to reach out to KR Automation. You can contact them through their website or use their preferred communication channels. Be professional, yet friendly, in your approach, and express your interest in selling your automation controls and electrical equipment to them.

10. Providing Excellent Customer Service

Even after the sale, maintaining a positive relationship with KR Automation can lead to potential future business and referrals. Provide excellent customer service and support to ensure a smooth experience for the buyer.


Selling your automation controls and industrial electrical equipment to KR Automation can be a rewarding experience if approached strategically. Understand their preferences, present your products effectively, and engage in transparent and constructive communication. Remember, a successful sale goes beyond just the transaction; it builds lasting partnerships.


Is KR Automation interested in used equipment, or do they only buy new items?

  • KR Automation is interested in both new and used automation controls and industrial electrical equipment.

Do I need to clean and refurbish my equipment before approaching KR Automation?

  • While it's not mandatory, presenting clean and refurbished equipment can improve the chances of a successful sale.

What factors influence the pricing of equipment at KR Automation?

  • The condition, age, brand reputation, and unique features of the equipment are some factors that influence the pricing.

Can I negotiate the price with KR Automation?

  • Yes, negotiations are possible, and being open to discussions can lead to a mutually beneficial agreement.

What payment methods does KR Automation offer for sellers?

  • KR Automation offers reliable payment methods for secure transactions, which can be discussed during the negotiation process.

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